Skinny Water repositions its line of enhanced waters

December 21, 2009
/ Print / Reprints /
/ Text Size+

Skinny Nutritional Corp., Bala Cynwyd, Pa., announced that it intends to reposition its line of Skinny Waters as beverages rather than dietary supplements. The change was made after a consideration of market analysis, and the decision is consistent with changes to the packaging and labeling of the Skinny line, the company says. Skinny Nutritional says they expect to compete directly with other functional beverage companies with the change.

“Skinny Water is much more than a dietary supplement and our customers consider it a great-tasting, zero-calorie alternative to many of the other beverage products currently on the market,” said Ronald Wilson, chief executive officer of Skinny Nutritional. “By marketing Skinny Water as a conventional beverage, we will appeal to a broader market and allow our consumers to directly compare Skinny Water with other functional beverages.”

In addition, Skinny Nutritional announced that Bay Area Distributing Co., Energy Source Distribution, GBL Distributing Co., Morris Beverage Distributors and Saccani Distributing Co. will distribute Skinny Water throughout California. The addition of these distributors creates an opportunity to promote brand awareness and availability in the states, the company says. 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked