Skinny Water repositions its line of enhanced waters

December 21, 2009
/ Print / Reprints /
/ Text Size+

Skinny Nutritional Corp., Bala Cynwyd, Pa., announced that it intends to reposition its line of Skinny Waters as beverages rather than dietary supplements. The change was made after a consideration of market analysis, and the decision is consistent with changes to the packaging and labeling of the Skinny line, the company says. Skinny Nutritional says they expect to compete directly with other functional beverage companies with the change.

“Skinny Water is much more than a dietary supplement and our customers consider it a great-tasting, zero-calorie alternative to many of the other beverage products currently on the market,” said Ronald Wilson, chief executive officer of Skinny Nutritional. “By marketing Skinny Water as a conventional beverage, we will appeal to a broader market and allow our consumers to directly compare Skinny Water with other functional beverages.”

In addition, Skinny Nutritional announced that Bay Area Distributing Co., Energy Source Distribution, GBL Distributing Co., Morris Beverage Distributors and Saccani Distributing Co. will distribute Skinny Water throughout California. The addition of these distributors creates an opportunity to promote brand awareness and availability in the states, the company says. 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px