Beverage News

Seattle's Best Coffee introduces new packaged coffee line

November 30, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Seattle’s Best Coffee, part of Starbucks Corp., Seattle, announced a new packaged coffee line organized under its Level System.
 
The Level System is organized with a sequence of numbers and vivid colors to communicate to consumers which type of coffee fits their taste profile. With the new Level System, consumers will be able to find and choose from a selection of Seattle’s Best Coffee blends that span a range from a mild, light and crisp Level 1 to a bold, dark and intense Level 5.
 
“The Level System represents a bold step forward in the packaged coffee category, and Seattle’s Best Coffee is leading the way,” said Michelle Gass, president of Seattle’s Best Coffee, in a statement. “We’re making it easy for consumers to find the coffee that’s right for them. For premium coffee drinkers, the Level System is a simple way to explore taste profiles and for mainstream coffee drinkers, it is an invitation to enter the premium coffee segment with confidence and ease.”
 
Seattle’s Best Coffee will begin distribution of the Level System packaged coffee line in grocery and retail stores in December. The new lineup will replace existing Seattle’s Best Coffee products on shelves. The Level System represents a move to bring simplicity to the coffee aisle, while growing the brand’s market share in the premium coffee segment, the company said.
 
In addition to Levels 1 through 5, consumers can choose from a Decaffeinated blend, an Organic Fair Trade Certified blend and flavored coffees, such as Cinnamon and Hazelnut.
 
Before the Level System, Seattle’s Best Coffee only offered choices in medium and dark ranges. By expanding its lineup and developing two new coffee blends and roasts, Level 1 and Level 2, Seattle’s Best Coffee is appealing to the growing base of consumers who enjoy a lighter blend, but might be looking to trade up in the premium segment, the company said.
 
“Ultimately, people select coffee based on taste and that can be hard to determine in today’s coffee aisle,” said Andrew Linnemann, director of green coffee quality for Starbucks Corp., in a statement. “Seattle’s Best Coffee is known for its smooth taste profile. Each Level has been sourced, blended and roasted with care and precision to meet consumers’ desire to simple enjoy a great tasting cup of coffee.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px