Reed's Inc. to launch ginger-based medicinal product line

December 8, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Reed’s Inc., Los Angeles, announced plans to produce a new line of ginger-based products designed to compete with over-the-counter medicines. The company, which makes Reed’s Ginger Brews, says the new line is scheduled to launch during the first quarter of 2010 and will include beverages.
 
“For years, we have been hearing from our customers on how they use our ginger brews to treat health conditions,” said Chris Reed, founder, chairman and chief executive officer of Reed’s Inc., in a statement. “We’ve spoken to customers using our drinks for motion sickness, food poisoning, migraines, morning sickness, irritable bowel syndrome and even autism.”
 
The line also responds to a trend that “drug stores have started to include natural drug alternatives alongside over-the-counter drugs,” he said. The company has trademarked a new brand, R(x)eed’s, where the ‘r’ and ‘x’ are joined similar to old drug store signs, Reed said.
 
The new brand will include variations on some of the company’s most popular products, which in addition to beverages also include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
 
Reed’s Ginger Brews, Virgil’s Root Beer and China Cola are currently available in gourmet natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide and in Canada.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px