Reed's Inc. to launch ginger-based medicinal product line

December 8, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Reed’s Inc., Los Angeles, announced plans to produce a new line of ginger-based products designed to compete with over-the-counter medicines. The company, which makes Reed’s Ginger Brews, says the new line is scheduled to launch during the first quarter of 2010 and will include beverages.
 
“For years, we have been hearing from our customers on how they use our ginger brews to treat health conditions,” said Chris Reed, founder, chairman and chief executive officer of Reed’s Inc., in a statement. “We’ve spoken to customers using our drinks for motion sickness, food poisoning, migraines, morning sickness, irritable bowel syndrome and even autism.”
 
The line also responds to a trend that “drug stores have started to include natural drug alternatives alongside over-the-counter drugs,” he said. The company has trademarked a new brand, R(x)eed’s, where the ‘r’ and ‘x’ are joined similar to old drug store signs, Reed said.
 
The new brand will include variations on some of the company’s most popular products, which in addition to beverages also include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.
 
Reed’s Ginger Brews, Virgil’s Root Beer and China Cola are currently available in gourmet natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide and in Canada.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked