Beverage News

Pepsi Refresh partners with NASCAR drivers, announces May winners

June 8, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

The Pepsi Refresh Project has funded more than 100 projects in 30 states with more than $5 million. The project also announced a partnership with NASCAR drivers Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr., who are competing for their own individual causes. The driver’s idea that collects the most online votes at www.nascar.com/PepsiRefresh by June 23 will receive a $100,000 grant from the Pepsi Refresh Project.

Gordon’s initiative would support abused children through treatment, care and protection at the Children’s Advocacy Center at the Jeff Gordon’s Children’s Hospital in North Carolina. Johnson’s project focuses on providing financial relief to pediatric transplant patients by assisting with uninsured expenses after transplant through the Be The Match Foundation’s Transplant Grants for Kids program. Earnhardt is competing for funds to support technology needs at Shepherd Elementary School in Mooresville, N.C., which is in need of equipment for a new computer lab.

Through the end of May, more than 2 million users registered on the Refresh site, which has hosted more than 5,000 new ideas from all 50 states. Each month, Pepsi Refresh awards $1.3 million to 32 new grants in local communities.

In May, Pepsi Refresh awarded $50,000 to Project Playground Country Parkway in Williamsville, N.Y., to replaced an unsafe playground and another $50,000 to build a new community center in Springfield Township, Ohio. A Greenhouse Classroom will be built at the Flagstaff Academy Elementary School in Longmont, Colo., with the $5,000 grant from Pepsi Refresh. Another $5,000 was awarded to Greg Johnson of Glastonbury, Conn., who will use the grant to fund his 192-mile ride in the Pan-Massachusetts Challenge in memory of his uncle and in support of family and friends who are battling cancer. For more on the Pepsi Refresh Project, visit www.refresheverything.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px