Articles Tagged with ''Social Media''

Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
March 14, 2014

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Caribou Coffee creates larger-than-life Pinterest board inside Mall of America

Real Inspiration Blend coffee inspired by Pinterest fans
February 3, 2014

To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.


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Innova reports top food and beverage trends of 2014

Trust, traceability could be keys to boosting consumer confidence
November 12, 2013

Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.


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Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content
October 8, 2013

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness
October 7, 2013

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Fruit2O launches app to help fans dial back social media over-sharing

May 14, 2013

Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.


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Kool-Aid launches new brand campaign, liquid drink mix

Kool-Aid Man gets new voice and look
April 15, 2013

Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called "Smile. It's Kool-Aid," timed with the product launch of Kool-Aid Liquid Drink Mix.


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Anheuser-Busch finds out what’s in a Clydesdale’s name

March 15, 2013

At the end of January, Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions for the new baby Clydesdale that starred in its Super Bowl XLVII commercial.


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Social advertising

March 15, 2013

Wondering whether using social media for advertising purposes is crossing the line?


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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