Articles Tagged with ''Social Media''

Five steps for success in social media advertising

Guidelines will help beverage-makers build consumer connections

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.


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Dos Equis launches retail, on-premise contest

Dos Equis Marks the Spot campaign designed to boost beer sales during slower months

Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.


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Facebook bans Like Gates on brand pages

New policy will show true social media audience

In the world of Facebook, everybody is trying to earn “likes.” There’s something gratifying about having your consumers or customers like the content you’re sharing on the social media platform.


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Mike’s Hard Lemonade launches virtual #Twelfie gifting

Consumers can trade selfies for White Elephant gifts

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.


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Heineken launches #SparkMyParty contest

Consumers can tweet the import beer company to win party plus-up service

This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.


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Social media initiatives bridge digital, real worlds

Anheuser-Busch partners with Facebook to sell beer

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Coke Zero counts down to football game day

The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.


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Dunkin’ Donuts releases new, returning fall coffees

Foodservice restaurant also launches “PumpeDD for Pumpkin” Twitter sweepstakes

In anticipation of the fall season, Canton, Mass.-based Dunkin’ Brands Group Inc. released its new and returning seasonal coffee drinks.


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Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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