Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.
Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.
Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.
For today’s consumer, researching products online is the new norm for consumer packaged goods (CPG). Consumers want to know more about the products they are purchasing well before they grab a shopping cart.
Top trends address alternative products, natural formulations
October 21, 2015
As consumer packaged goods (CPG) manufacturers get ready to transition into the 2016 calendar year, Chicago-based Mintel released its “2016 Food & Drink Trends” report. The 12 trends cover a range of topics including eCommerce and natural formulations.
Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can
There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.
Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!