Articles Tagged with ''Social Media''

Social media initiatives bridge digital, real worlds

Anheuser-Busch partners with Facebook to sell beer

Consumers of all ages use Facebook to digitally connect with friends, and now consumers of legal drinking age can use the social media site to serve up some friendly fun in real life.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Coke Zero counts down to football game day

The Coca-Cola Co. brand enters year two of partnership with ESPN’s “College Gameday”

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.


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Dunkin’ Donuts releases new, returning fall coffees

Foodservice restaurant also launches “PumpeDD for Pumpkin” Twitter sweepstakes

In anticipation of the fall season, Canton, Mass.-based Dunkin’ Brands Group Inc. released its new and returning seasonal coffee drinks.


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Beverage brands quench thirst for summer fun

Narragansett Beer’s "Jaws" promotion lets fans name shark during Shark Week

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.


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Multicultural, Generation X consumers most likely to drink bottled water, Packaged Facts reports

Marketers should utilize social media, mobile devices to reach these consumers

Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.


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Mello Yello launches ‘Hand Picked and Refreshed’ antiquing contest

History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience

This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.


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Beverage brands keep marketing interactive

Johnny Appleseed Hard Cider breaks record for world’s largest ice luge

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.


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Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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