I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016
Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
Nonpartisan ‘Speak Up’ cup most popular selection by consumers
November 7, 2016
For the first time, 7-Eleven, Irving, Texas, is offering free coffee on Election Day (Nov. 8). The fifth quadrennial 7-Election Presidential Coffee Cup Poll officially ends Election Day, and 7-Eleven is closing out the day by giving away cups of fresh-brewed coffee, the convenience store company’s most popular proprietary beverage.
Holiday marketing supported by There’s More Behind The Star campaign
September 29, 2016
For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.
In celebration of National Coffee Day on Sept. 29, Canton, Mass.-based Dunkin’ Donuts is giving consumers a medium-sized cup of the brand’s hot coffee for the special price of $0.66 at participating Dunkin’ Donuts restaurants nationwide.
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand
July 19, 2016
Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.
Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.
Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.