Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
Brand partners with UCL, MLS to give a prize for every goal scored
January 9, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.
Columbia Distributing, Rogue Ales awards $70,000 to Jack Joyce scholarship winners
December 16, 2016
From the comfort of home, consumers can craft Starbucks brewed coffee, expresso and caffé lattes with the touch of a button. Starbucks Coffee Co. recently launched the new generation of its Verismo System by Starbucks: the Verismo V Brewer.
Brand celebrates the holidays with samples of seasonal teas
December 6, 2016
Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.
I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016
Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.