As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.
Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.
As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.
Premiumization trends have allowed imported beers to resonate with consumers, but with inflation concerns and a potential recession, analysts express caution for the beer segment.
SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.
This year’s State of the Industry report on the U.S. wine and spirits markets highlights the impact that premiumization and health and wellness trends are having on these categories.
Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19.