Hard seltzer, canned wine expected to be top growers, Nielsen reports
July 1, 2019
The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.
Budweiser, a brand of Anheuser-Busch, launched its latest beer product in the celebration of the 50th anniversary of the Moon landing: Budweiser Discovery Reserve American Red Lager.
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.
Campaigns centers on Yuengling Golden Pilsner beer
March 18, 2019
D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.
Beer manufacturers rally around Beer Growth Initiative
March 14, 2019
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry. However, although dollar sales have seen slight increases, volume sales have been challenged in recent years. To tackle these challenges, the National Beer Wholesalers Association unveiled the Beer Growth Initiative (BGI), an industry-wide effort to improve the category health of the beer industry.
Natural Light, a brand of St. Louis-based Anheuser-Busch, introduced Naturdays, a sessionable light lager brewed with strawberry lemonade flavor, the company says.
Del Papa Distributing, Victoria, Texas, can teach other wholesalers a thing or two about weathering the storm — literally and figuratively — including the challenges wrought by both Mother Nature and the nature of the rapidly evolving beer distribution landscape.