AB InBev subsidiary to host release events in nine cities
November 26, 2014
On Friday, Nov. 28, Chicago-based Goose Island Beer Co. will release its Bourbon County Brand Stout (BCBS) line of barrel-aged beers through special beer-centric Black Friday events in nine cities including Boston; Chicago; Dallas; Philadelphia; Phoenix; San Francisco; Los Angeles; and Jacksonville, Fla. Black Friday has become a beer drinker’s holiday and a true reminder that good things come to those that wait, according to the brand of Anheuser-Busch InBev (AB InBev), Leuven, Belgium.
Coffee brand unveils discounts, specially designed T-shirt
November 25, 2013
Just in time for Black Friday, Canton, Mass.-based Dunkin’ Donuts is offering special coffee offers and coffee-themed gifts, both in-store and online. The Dunkin' Donuts' holiday coffee celebration includes discounts on packaged coffee and Dunkin' Donuts K-Cup packs, a T-shirt created through the brand's global design challenge, and Dunkin' Donuts Cards with festive holiday designs.
Third-annual Black Friday craft beer available one day only
November 21, 2013
For the third year in a row, Milwaukee-based Lakefront Brewery Inc. is celebrating Black Friday with a limited-edition beer. The special brew, Black Friday Imperial India-Style Black Ale, will be available at the brewery on Nov. 29 only.
According to a survey of top retail chief marketing officers by BDO USA LLP, Chicago, retailers are expressing increased optimism for Black Friday and Cyber Monday sales this year due to improving consumer confidence and unemployment numbers.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!