It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.
There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
After three days and more than 46,000 steps logged on my pedometer, it’s safe to say that I saw my fair share of natural and organic products at Natural Products Expo West (page 14), which took place last month.
Like many parents, Bob Leary, Peter Dacey and Casey Hoban wanted to provide their children with healthy foods and beverages. With that goal in mind, the three fathers came together with a vision to create a beverage that offered a functional benefit without the excess calories that many child athletes were consuming, explains Leary, co-founder and chief marketing officer at Trimino Brands Co. LLC, Branford, Conn.
Comprising 46 percent of the retail share, traditional supermarkets remain the largest channel in the retail food industry; however, Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company, notes that dollar sales in the channel have been flat as more consumers shop at supercenters, fresh-format stores, dollar stores and online.
To keep pace with consumers thirsting for new, better-for-you products, beverage-makers consistently are formulating and releasing new products into the market. Although it can be difficult to stand out from the rest on store shelves, some brands innovated to create their own buzz this year.
+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says.
GNT Group, Mierlo, the Netherlands, is investing more than 3 million euros in its research and development capabilities. By constructing new laboratory facilities at its headquarters, the company will almost double its capacity for quality control and product development, it says.