In celebration of National Rum Day, Aug. 16, Sailor Jerry Spiced Rum released a limited-edition summer bottle that featured iconic artwork from the father of old-school tattooing, Norman “Sailor Jerry” Collins, for whom the rum is inspired, the company says. The 92-proof Caribbean Rum is blended with 100 percent natural spices and flavors and features notes of vanilla, cinnamon and toffee, it adds. Sailor Jerry Spiced Rum is available nationwide for $15.99 for a 750-ml bottle.
Brotherhood of Bacardi Oakheart includes digital, social efforts
November 23, 2015
Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016.
U.S. consumers have shown how enthusiastic they are about Blue Chair Bay Coconut Spiced Rum Cream. The import brand of Rochester, N.Y.-based Fishbowl Spirits that was created and owned by country music star Kenny Chesney announced that the limited-edition variety sold out nationwide.
Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!