Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced a $70 million to $80 million investment in its Metal Container Corp. (MCC) facility in Arnold, Mo. The investment will increase production and create at least 20 new jobs at the facility, which produces aluminum cans for Anheuser-Busch and soft drink makers, the company said.
Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look.
Bomb Lager, a new craft beer from Bomb Beer, has launched in Rexam 12-ounce cans. Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking, the company says.
Previously available in designer glass bottles, Cascal fermented soda now is available in cans. The can transition also has heralded the introduction of three new blends: Bright Citrus, Berry Cassis and Fresh Tropical. The brand’s existing Crisp White and Ripe Rouge varieties also are available in cans.
Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!