Krispy Kreme packaged coffee now available at amazon.com, other U.S. retailers
March 2, 2015
Krispy Kreme, Winston-Salem, N.C., and Massimo Zanetti Beverage USA, Portsmouth, Va., announced a multi-year licensing agreement for Massimo Zanetti to roast and distribute Krispy Kreme coffee for sale in grocery, mass-merchandise and club stores as well as online at www.amazon.com. The duo plans to expand availability to other online locations in the future.
Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion.