Krispy Kreme packaged coffee now available at amazon.com, other U.S. retailers
March 2, 2015
Krispy Kreme, Winston-Salem, N.C., and Massimo Zanetti Beverage USA, Portsmouth, Va., announced a multi-year licensing agreement for Massimo Zanetti to roast and distribute Krispy Kreme coffee for sale in grocery, mass-merchandise and club stores as well as online at www.amazon.com. The duo plans to expand availability to other online locations in the future.
Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion.
Other seasonal flavors return to shelves for limited time
October 14, 2013
Orrville, Ohio-based The J.M. Smucker Co. launched new Apple Pie ground coffee and re-released Pumpkin Spice and Mocha Mint ground coffees for the fall and winter seasons under the Dunkin Donuts brand name.
Demands for premium tastes as well as for competitively priced products helped contribute to growth in the coffee category. The category experienced a 9.1 percent increase in sales for more than $4 billion, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.