‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013
Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Beam Inc. introduced the Cruzan Distiller’s Collection, which includes Cruzan Estate Diamond Dark Rum, Cruzan Single Barrel Rum and a new Cruzan Estate Diamond Light Rum.
Bacardi U.S.A. Inc. launched Bacardi Pineapple Fusion rum, which fuses the sweet notes of pineapple with the toasted flavors of coconut rum, the company says.
In conjunction with Ernest Hemingway’s estate, Hemingway Rum Co. LLC developed Papa’s Pilar super-premium rum, which was inspired by the author’s spirit of adventure, the company says.
Bacardi U.S.A. Inc., Coral Gables, Fla., unveiled its latest addition to Bacardi’s flavored rum lineup, Bacardi Pineapple Fusion, at the NBA on TNT All-Star Saturday Night Party in Houston.