Eat the Change announced its latest addition to the JUST ICE TEA line: ready-to-drink iced teas in a can. The new 12-ounce cans will be available in three varie-teas: Lemon Tea, Raspberry Tea, and Dragon Green Tea.
Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.
Rockstar Energy Drink launched Proud Hasta Los Huesos (Proud to the Bones), a national campaign that invites consumers to participate in the Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.
Frazy announced the launch of Frazy Boba Tea, adding to their popular Frazy Bottles with six new boba flavors: Peach Black Tea, Mango Black Tea, Brown Sugar Milk Tea, Almond Black Milk Tea, Milk Black Tea and Thai Milk Tea.
This year’s State of the Industry report notes that tea consumption is supported because of its short- and long-term health benefits, helping to spur growth in the tea and RTD tea categories.
Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers.
Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea join lineup
March 3, 2023
Bethesda, Md.-based Eat the Change, the planet-friendly snack company founded by social entrepreneur Seth Goldman and celebrity Chef Spike Mendelsohn, announced an extension of its ready-to-drink organic iced tea line Just Ice Tea in three new varieties: Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea.