Playing off superstition regarding the number 13, this August The Boston Beer Co. is introducing Samuel Adams Thirteenth Hour, referring to the beer’s mysterious combination of flavors and 13 brewing ingredients, the company says.

The Patron Spirits Co. announced the first brand extension for its Patron XO Cafe coffee liqueur line.

Following the release of its Mix1 Chocolate All Natural Nutritional Shake, Mix 1 Beverage Co. launched 90-Calorie Lean Performance Chocolate and Vanilla products.

Independent Distillers launched Naughty Cow liqueur, which is made with vodka and features a milk-processing technique that produces a smooth, real-cream beverage with a chocolate flavor, the company says.

DuClaw Brewing Co. announced the winning 2012 H.E.R.O. beer: Chocolate Chipotle Stout.

 Zico Pure Premium Coconut Water introduced its top-selling Chocolate flavor in a new 1-liter package, the company said.  

Beam Inc. launched John DeKuyper & Sons Crave Chocolate Liqueurs in Chocolate Cherry, Chocolate Mint and Chocolate Chili flavors.

Once considered a food of the gods by Aztec and Mayan cultures, chocolate today is an affordable indulgence with some health benefits that has retained its popularity even during rough economic times.