As a long-running leader in alcohol and non-alcohol beverage applications, citrus continues to remain at the top of consumer preference thanks to its perceived better-for-you traits and complementary taste profile.
Smirnoff, a brand of Diageo North America, has launched a zero sugar, ready-to-drink malt beverage option that delivers a balance of citrus and sweet with less than 100 calories, it says.
NUTRAVA Citrus Fiber is a clean-label ingredient that is sustainably sourced, produced from intact citrus peels, and does not require an e-number in Europe.
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.
RTD cocktail a blend of grapefruit, other citrus flavors
May 7, 2019
Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.