Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.
Company aims to encourage consumers to drink more water
November 12, 2014
SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.
Healthy soft drinks will account for half of global soft drink retail sales this year, Euromonitor reports
September 30, 2014
Market research firm Euromonitor International, Chicago, released new data on the health-and-wellness industry, which it reports has grown by 6.75 percent in current value terms to reach $774 billion this year.
Although artificial intelligence could be a wave of the future for retailers and plant operators, artificial ingredients might be a trend of the past for consumers.
Last spring in Lahore, Pakistan, and New Delhi, India, Coca-Cola vending machines connected consumers in the two communities separated by 325 miles and decades of political tension.