IZZE reformulates a lower calorie version of IZZE esque

January 12, 2010
/ Print / Reprints /
/ Text Size+

IZZE Beverage Co., Boulder, Colo., a wholly owned company of PepsiCo, launched a newly reformulated, low-calorie IZZE esque nationwide. IZZE esque has been reformulated with 25 percent fruit juice and sparkling water.
With fewer calories and more fruit juice, each 12-ounce bottle contains 50 calories and 11 grams of sugar — all from fruit juice. As with IZZE Sparkling Juice, IZZE esque is all-natural and contains no caffeine. IZZE esque is available in three flavors: Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin.
IZZE also has redesigned the IZZE esque logo and accompanying graphics on the label and packaging to complete the revamp. IZZE esque is available in Whole Foods Market, as well as in select grocery stores, delis, casual and fine restaurants for a suggested retail price between $1.39 and $1.69 per bottle or $4.99 to $5.49 per four-pack.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px