Beverage News

Fruit2O develops challenge to benefit American Diabetes Association

May 11, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Fruit2O water, a brand of Sunny Delight, Cincinnati, is partnering with the American Diabetes Association to help promote the fight to stop diabetes. As part of its “Small Changes, Lifelong Results” campaign, Fruit2O is asking consumers to pledge to make a small change in their lives that will have an impact on their health. For every pledge collected at local events and through Fruit2O's page on Facebook, the Fruit2O brand will donate $1 to a local participating American Diabetes Association, up to $5,000. The participating market that obtains the most pledges by Aug. 15 will receive an additional $15,000 donation, the company said.
 
From May 14 to Aug. 8, the Fruit2O brand will visit 10 markets to promote the “Small Changes, Lifelong Results” campaign, encouraging consumers to participate via the following:
  • Pledge Wall: Consumers may visit a traveling pledge wall that will be located at Fruit2O water booths at various local events. Visitors to the booth will receive free samples of Fruit2O products along with the chance to write their own "small change" on a large card and post it on the pledge wall for others to read.
  • Facebook: If consumers cannot attend the sampling events, they can digitally submit their "small change" on the online pledge wall at www.facebook.com/fruit2o, and select a participating American Diabetes Association to receive the pledge.
The Fruit2O brand also will help promote the American Diabetes Association's StepOut Diabetes walks at its sampling events.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px