Dairy Does A Double Take
The ready-to-drink dairy and soy beverage categories
have had a year of up-and-down growth. Milkshake drinks saw a 4.4 decrease in sales
to $64 million, according to IRI. the category of milk substitutes and soy
milk grew 3.5 percent to $412 million, while sales of RTD milk and milk
substitutes gained 3.2 percent to nearly $108.3 million.
Balancing health and taste is a goal of many beverage
processors these days. With their intrinsic qualities, dairy products often
strike that balance without even trying. Milk continues to be a healthful
beverage, particularly for women and children, although U.S. milk
consumption has been on the decline. Beverage companies recognized the
viability of milk and are launching new milk-based drinks in convenient
grab-and-go individual containers.
For the convenience of a meal substitution, Bravo!
Foods International Corp., North Palm Beach, Fla., created Bravo! Blenders,
a 100 percent milk drink, with a blend of fruits and flavors fortified with
vitamins and minerals. They are 100 percent lactose free, low in sugar and
have 50 percent more protein than other flavored milks, the company says.
|Top milkshake drinks(individual brands)
||DOLLAR % BRAND
||CHANGE VS. MARKET SALES PRIOR YEAR
||% CHANGE VS.SHARE
|ODWALLA SUPER PROTEIN
|KERN’S AGUAS FRESCAS
|DEAN’S CHOCOLATE RIFFIC
|Source: Information Resources Inc., Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending June 18, 2006.|
A company that developed a fun dairy drink specifically for children, Lifeway Foods, Morton Grove, Ill., created
ProBugs made with organic whole milk kefir for kids age two to nine.
ProBugs contain 10 live and active kefir
cultures that give a boost to the digestive and immune systems, the company
Starbucks Coffee Co., through its joint venture with
Pepsi-Cola Co., released its first coffee-free bottled beverage early this
year. Starbucks Strawberries and Crème Frappuccino crème
drink, a blend of strawberries and low-fat milk, is the first coffee-free
bottled Starbucks Frappuccino crème drink.
In the line of convenient soy drinks, 8th Continent
LLC, Minneapolis, a joint venture between General Mills and DuPont
Nutrition & Health, developed 8th Continent Refreshers, a refrigerated
juice and soy protein blended beverage. Each 8-ounce serving contains fruit
juice, 20 percent of the daily value of calcium, 100 percent of the daily
value of vitamin C and 6.25 grams of Solae soy protein. BI