Coca-Cola will unveil a new 49-foot-tall Coca-Cola Contour bottle at Atlanta's Turner Field this week. The new bottle replaces the original Coca-Cola Sky Field bottle, which stood above left field for the past 12 years. The outside of the bottle is made of a polycarbonate high-impact material, and it will include a high-resolution, programmable screen where the Coca-Cola label would appear, and 3,000 tri-colored LEDs (Light-Emitting Diodes), each capable of producing more than 16 million colors.