Beverage News

Coca-Cola expands Seagram's distribution nationwide

March 1, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

The Coca-Cola Co. is expanding availability for the full line of Seagram's Ginger Ale and mixers across the country.
 
Coca-Cola acquired rights to the Seagram's business in 2002, but distribution for Seagram’s brands has been limited within the Coca-Cola system. Now, Coca-Cola Refreshments and other bottlers are using the Coca-Cola distribution system to increase the availability of Seagram’s Ginger Ale, Club Soda, Seltzer and Tonic Water in U.S. retail outlets.
 
“While ginger ale and mixers are favorite beverage choices for many adults, they weren’t fully available offerings in the Coca-Cola portfolio of beverages,” said Caren Pasquale Seckler, vice president of sparkling flavor brands, Coca-Cola North America, in a statement. “By making the Seagram’s brand more readily available, we can ensure when people reach for ginger ale or mixers for both everyday enjoyment and for social celebrations, they choose Seagram’s.”
 
“We see great opportunity for Seagram's,” continued Pasquale Seckler. “With increased distribution, new, expanded marketing and the support of the entire Coca-Cola System, we’ll be able to put Seagram’s Ginger Ale and mixers within easy reach of people everywhere.”
 
Marketing for Seagram’s will roll out in several phases, beginning this month with new radio and out-of-home advertisements for Seagram’s Ginger Ale. Targeted to adults, the new brand messaging conveys Seagram’s “comfortable sophistication,” the company said. The “It’s Good to Be You” campaign highlights the clean taste and natural ginger flavor of Seagram’s Ginger Ale as a great option for adults seeking a non-caffeinated way to unwind and wash away the hassles of the day, it said. Coca-Cola has plans for additional marketing programs to launch throughout the year.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px