Beverage News

Cindy Crawford teams with Propel Zero

March 29, 2011
/ Print / Reprints /
/ Text Size+

Supermodel Cindy Crawford is taking on the role of the face of PepsiCo’s Propel Zero, a zero-calorie enhanced water.
Propel Zero is rolling out its new zero-calorie water with the same taste as the original, PepsiCo said. Propel Zero is lightly flavored and offers vitamins C and E as well as B vitamins. The enhanced water is available in seven ready-to-drink flavors: Berry, Grape, Black Cherry, Lemon, Blueberry Pomegranate, Kiwi-Strawberry and Peach. It also is available in eight powder form varieties.
The brand's roll-out involves a multifaceted, integrated campaign that reflects the complete set of benefits that the new Propel Zero delivers for men and women who want to get more out of their active lives, the company said. The campaign is titled "Get More From Your Zero" and features a commercial spot starring Crawford that will air across broadcast outlets and digital media, online chats and a social media photo wall with Crawford, as well as a social media component inviting consumers to share their favorite ways to be active.
Crawford also will help Propel Zero inspire consumers to go from Zero to 1,000 in 2011, which promotes 1,000 more minutes of moving each month, season or throughout the year, depending on the level of challenge a consumer is inspired to tackle. The kick off for the nationwide Propel Zero to 1,000 program takes place in April when Crawford will host a celebrity dog-walking event in Los Angeles to raise awareness for the benefits of an active lifestyle and raise funds for Much Love, a non-profit organization dedicated to the well-being of animals.
Propel Zero's campaign with Cindy Crawford is one aspect of a nationwide program that includes partnering with Wal-Mart to share 3 million free samples of Propel Zero with shoppers starting today through April 24.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px