As premiumization continues to impact the beer market, imported beers have found favor with consumers. Jeff Nowicki, chief strategy officer with Bump Williams Consulting (BWC), Stratford, Conn., says imports saw improvements in both volume and dollar sales in 2014, with volume up 6.5 percent and dollar sales increasing by 8.2 percent, based on data from Chicago-based Information Resources Inc. (IRI) in U.S. multi-outlets and convenience stores. Danelle Kosmal, vice president of the beverage alcohol practice for New York-based Nielsen, reports similar numbers, with case sales up 5.8 percent and dollar sales increasing 8.2 percent in 2014.