Beverage News / Sports Drinks

NuAquos expands distribution into Shop Rite stores

Protein drink brand plans sales and marketing campaign

Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.

The brand also is developing an integrated sales and marketing campaign to enhance and grow sales throughout all Shop Rite stores.

“NuAquos is thrilled about the opportunity to partner with Shop Rite,” said NuAquos Chief Executive Officer Charles Walkley in a statement. “Shop Rite solidly supports its rapidly expanding nutritious beverages offerings, and we’re confident that NuAquos will stand out from the crowd. No other hydration/protein beverage even comes close to NuAquos for best-in-class ingredients, and NuAquos consistently beats other leading sports drinks in blind taste tests. With a propriety blend of protein, electrolytes, vitamins and minerals [as well as] no fat, gluten, lactose, caffeine, cholesterol or high-fructose corn syrup, NuAquos promotes recovery [and] rehydrates and restores nutrients with unparalleled taste.”

NuAquos also is available in New Hampshire; Massachusetts; Baltimore; Washington, D.C.; Detroit; Kalamazoo, Mich.; Nevada; Utah; and Northern California.

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