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BYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, added a seasonal flavor to its Tum-E Yummies line of fruit-flavored kids drinks. Like the rest of the lineup, Tum-E Yummies Strawberry-Licious Lemonade is low in calories and high in essential vitamins, including vitamins B6, B12 and C, the company says. The beverage is packaged in 10.1-ounce bottles with spill-proof sports caps. It will be available in most retail outlets in the Southeast with a suggested retail price between $0.89 and $1.09 through September.
BYB Brands Inc., Charlotte, N.C.
Distribution: Select markets
Ingredients: Filtered water, high-fructose corn syrup, citric acid, natural flavors, ascorbic acid, potassium sorbate, potassium benzoate, sucralose, calcium disodium EDTA, pyridoxine hydrochloride, gum acacia, cyanocobalamin, FD&C Red No. 40, glycerol ester of wood rosin and Blue No. 1.