New Products

Tum-E Yummies Strawberry-Licious Lemonade

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Tum-E Yummies Strawberry-Licious LemonadeBYB Brands Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, added a seasonal flavor to its Tum-E Yummies line of fruit-flavored kids drinks. Like the rest of the lineup, Tum-E Yummies Strawberry-Licious Lemonade is low in calories and high in essential vitamins, including vitamins B6, B12 and C, the company says. The beverage is packaged in 10.1-ounce bottles with spill-proof sports caps. It will be available in most retail outlets in the Southeast with a suggested retail price between $0.89 and $1.09 through September.

BYB Brands Inc., Charlotte, N.C.
Telephone: 704/319-0390
Distribution: Select markets
Ingredients: Filtered water, high-fructose corn syrup, citric acid, natural flavors, ascorbic acid, potassium sorbate, potassium benzoate, sucralose, calcium disodium EDTA, pyridoxine hydrochloride, gum acacia, cyanocobalamin, FD&C Red No. 40, glycerol ester of wood rosin and Blue No. 1.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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