Beverage News

TBS, Drync celebrate ‘Cougar Town’ season premiere with wine giveaway

Mobile app will award 2,500 fans with gift certificates for two bottles of wine

January 7, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

The TBS comedy “Cougar Town,” starring Courteney Cox, is preparing to make its return to TV on Jan. 7 at 10 p.m. Eastern time by promoting its characters’ drink of choice: wine. To kick off the fifth season of the show and help combat the global wine shortage, TBS partnered with the wine-discovery mobile app Drync to award 2,500 fans Drync gift certificates for two bottles of wine.

A week before the premiere, TBS invited fans to download the free Drync app. From Jan. 7 to 14, it will release secret gift certificate codes daily to be redeemed for two bottles of wine via Drync.

"Working with TBS on this unique and creative promotion for ‘Cougar Town’ was a natural fit," said Brad Rosen, chief executive officer of Drync, in a statement. "This partnership introduces [the show’s] social, wine-loving audience to a revolutionary way of buying and enjoying wine. We are proud to help ‘Cougar Town’ fans get ahead of this disturbing wine shortage.”

Tricia Melton, senior vice president of entertainment marketing and branding for TBS, added: "’Cougar Town’ fans are primed for all kinds of wine-soaked fun, making this promotion with Drync a perfect fit. This is a great way for fans to celebrate the launch of [the show’s] fifth season."

In addition to the free wine promotion, Emmy-winning TV host, author and founder of thirstygirl.com Leslie Sbrocco is lending her expertise and love of wine surrounding the launch of the show’s new season. Sbrocco will offer wine tips, wine pairings and advice on how to throw a wine-tasting party the “Cougar Town” way.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!