Bottled Water / Beverage News

Real Water launches limited-edition pink bottle to support Susan G. Komen

Brand partners with America’s Got Talent judge Mel B to promote breast cancer awareness

September 24, 2013

Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.

“I am so excited to be working with Real Water — a brand I adore — to support the work of Susan G. Komen — a cause I am truly passionate about,” Mel B said in a statement. “The limited-edition pink bottle is eye-catching and its tie to this important work is one more reason to buy Real Water. Every case purchased from now through 2014 will help support Komen’s mission. Many families and their loved ones are affected by breast cancer, and it’s a cause that I am committed to.”

Real Water’s blue bottle will “go pink” with the limited-edition pink bottle and cap featuring Mel B on the front label along with her personal message to consumers explaining her passion for Real Water and desire to support Komen’s mission. From Oct. 1, 2013 through Dec. 31, 2014, Real Water will donate $0.60 to Komen for each specially marked case of Real Water sold.

“Real Water is thrilled to work with Mel B to support Komen on their mission to end breast cancer,” said Brent Jones, president of Real Water, in a statement. “We strive to provide the healthiest water available and promote good health, so this is a perfect fit. We can’t think of a better cause.”

Komen’s Vice President of Marketing Dorothy Jones added in a statement: “We are so excited to have Real Water and Mel B bring attention to this important work. Funds raised through these limited-edition Real Water pink bottles will make a real difference in the lives of women and men facing breast cancer.”
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px