I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.
Earlier this year, Unilever North America, Englewood Cliffs, N.J., and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) announced that they reached an agreement to offer Unilever’s Lipton hot and iced teas in K-Cup and Vue packs for GMCR’s Keurig single-cup brewing systems.