Commentary

The editors of Beverage Industry take a more casual look at industry happenings and trends.

ARTICLES

Beverage brands accept Bitcoins as currency

New payment option helps wineries, craft brewers reach new consumers
April 16, 2014

In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.


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Product or prank?

April Fool’s jokes strike again
April 1, 2014

As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.


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Beverage-makers prepare for warm weather ahead

Lemonades surge in anticipation of spring, summer
March 18, 2014

The number of recent lemonade beverage launches into the market signals that the beverage industry is ready for warmer weather.


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Beverage flavors can invoke memories, experts say

Comax Flavors releases Sweet Memories flavor line to invoke nostalgia
March 14, 2014

Earlier this year, “60 Minutes” correspondent Lesley Stahl reported about a condition known as hyperthymesia or highly superior autobiographical memory. 


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Beverage Industry launches new app

Introductory video shows how to use Bev Industry Mobile
March 14, 2014

According to statistics portal Statista Inc., an estimated 140 million Americans are smartphone users, up from 121.4 million in 2012. The research firm anticipates this number will continue to grow and eclipse the 200 million mark by 2017.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
March 14, 2014

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Announcing Bev Industry Mobile

New app gives access to Beverage Industry content via mobile devices
February 17, 2014

Now that the popular mobile game Flappy Bird has been pulled from the app market, you might be wondering what you are going to do with your time.I’m pleased to announce that Beverage Industry has launched Bev Industry Mobile for iOS and Android-based smartphones and tablets.


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Spirit Hound Distillers turns flood into product feature

Flood-aged Mountain Bum Rum proceeds donated to rebuilding efforts
February 14, 2014

We’ve all heard the phrase, “When life gives you lemons, make lemonade.” So when confronted with historical flooding at its Lyons, Colo., distillery last year, Spirit Hound Distillers turned an unfortunate situation into a unique opportunity.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
February 14, 2014

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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