As many working within this industry know, these taxes extend to nearly all beverage categories (minus 100 percent juice, milk, milk alternatives, infant formula, medical-use beverages, therapeutic meal replacements, or syrup and powder mixes). Many retailers and consumers are noting the confusing nature of these taxes.
There’s an old adage that talks about the need to never stop learning. In the wine and spirits industries, the adage holds true. On-premise, wine and food pairings continue to be a topic of conversation for many, myself included.
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.
One of the best ways to reduce exhaust emissions and cut fuel costs obviously is to burn less fuel. Although fuel prices have substantially decreased in the past few years and have largely stabilized for now, beverage fleets remain proactive about reducing their fuel consumption. Between route/load optimization and updates to the latest drivetrain technology, the low-hanging fuel-economy fruit has been thoroughly harvested. Among the more common fuel saving strategies reported is the use of factory-installed idle shut-down timers to reduce unnecessary engine idling.
When it comes to new products in the beverage market, finding drinks that are both healthy and functional is a priority for many consumers, myself included.
At the recent Institute of Food Technologists (IFT) Annual Conference and Expo in Las Vegas, many exhibitors showcased new ingredients and flavors, clean-label applications, sugar-reduction solutions, and plant-based products that support enhanced performance, cognitive and digestive health, and much more.
Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.
The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.