Beverage News

Wat-aah! supports healthy hydration with Move Your Body 2013 event

Wat-aah! Foundation, an organization founded by the New York City-based Wat-aah! brand of functional bottled water for kids and teens, announced the third annual Move Your Body 2013 event will take place in New York City and Los Angeles on Wednesday, May 1, at 1:42 p.m. EDT/10:42 a.m. PDT. The annual nationwide youth exercise event in support of First Lady Michelle Obama 's Let's Move! initiative will involve 250,000 kids from more than 600 schools across the country.

Move Your Body's national initiative will kick off with hubs in New York City and Los Angeles, accompanied by schools all across the nation including in Washington, D.C.; Atlanta; Chicago; Boston; Philadelphia; San Diego; Phoenix; Portland, Oregon; and Jacksonville, Fla. The special events will feature celebrity appearances and performances by actors and music artists including Bella Thorne, Coco Jones and Jacob Latimore as well as pop group Mindless Behavior, among others.

The brand also released a public service announcement featuring these celebrities as well as Austin Mahone, Blake Michael, Carly Rae Jepsen, Eve, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Perez Hilton and The Wanted to promote the event. While dancing to Beyoncé’s flash workout theme song “Move Your Body,” the celebrities share encouraging messages, such as, "You've got it!" and, "Keep it going," to inspire young viewers to keep dancing, the company says.

In addition, the foundation placed billboards and media across major markets such as New York, Boston, Chicago, Atlanta and Los Angeles to promote the event.

In 2011, Wat-aah! joined The National Association of Broadcasters Educational Foundation, Washington, D.C., who teamed up with Beyoncé as she debuted "Move Your Body," for the Let's Move! Flash Workout. The song and music video instructed a pre-choreographed dance routine re-recorded from her hit single "Get Me Bodied." It was performed simultaneously by thousands of school children on May 3,, 2011. The event gained global recognition as Beyoncé surprised students at Harlem's P.S.161 and First Lady Michelle Obama surprised students at Alice Deal Middle School in Washington, D.C.

Wat-aah! spearheaded the event in 2012 and strived to make it even bigger by involving thousands of kids as well as NFL and NBA athletes in its nationwide Move Your Body 2012 event, the company says.

"Thanks to the kids, Move Your Body has taken on a life of its own," said Rose Cameron, chief executive officer and founder of Wat-aah!, in a statement. "The Wat-aah! Foundation is committed to facilitating this event for the thousands of participating students, acknowledging their hard work and their desire to live healthy lives. It has become more than a fun, well-choreographed exercise routine with great music; it is a celebration of the children's efforts to stay healthy, and the Wat-aah! Foundation will not abandon them. May 1 is the day we celebrate the children and applaud their efforts."

This year, the Wat-aah! Foundation looks to encourage even more schools to take part in the campaign and spread the message of healthy hydration and physical activity to even more students, it says.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

Table Of Contents Subscribe

Beer Category Trends

What trend will have the greatest impact on the beer category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!