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Rabbit Habbit launched a same-named functional beverage in select U.S. markets. Formulated as an aphrodisiac nectar, Rabbit Habbit contains natural herbs and about half the caffeine content as a traditional energy drink, the company says. An 8.4-ounce can retails for approximately $1.99.
Rabbit Habbit, Miami Beach, Fla.
Distribution: Select markets
Ingredients: Carbonated water, sugar, citric acid, natural flavors, sodium citrate, taurine, caffeine, sodium benzoate, potassium sorbate, modified food starch, glycerol abietate, Red No. 40, glucuronolactone, inositol, horny goat weed extract, yohimbe extract, catuaba extract, damiana leaf extract, muira puama extract and schisandra extract.