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Good Karma Beverage Inc. introduced a line of aloe vera juice drinks with pulp under the It’s the Sun brand name. The beverages are available in Original, Green Grape, Mango, Guava, Pomegranate, Coconut and Sugar-Free varieties. The Original and Sugar-Free varieties contain 24 percent aloe, the company says. All flavors are available in 16.9-ounce bottles for approximately $1.50. The Original and Pomegranate varieties also are available in 50.34-ounce bottles with a suggested retail price between $2.50 and $2.99.
Good Karma Beverage Inc., Commerce, Calif.
Distribution: Select markets
Ingredients: Water, aloe vera gel powder, aloe vera pulp, green grape flavor, cane sugar, gellan gum, calcium lactate, vitamin C, citric acid, trisodium citrate and