The Coca-Cola Co.
, Atlanta, has named Muhtar Kent to the newly created position of president, Coca-Cola International... The National Beer Wholesalers Association, Alexandria, Va., has named Mike Johnson vice president, federal affairs. The association also promoted Michelle Semones to the position of vice president, public affairs, and Holly Lass to director, federal affairs... Matador Distributing Carolina LLC has named John McCorkle general manager. He previously oversaw all sales, operations and administrative functions for the Red Bull distributor... Michael T. Redman has been tapped as vice president for scientific, technical and regulatory affairs for the American Beverage Association, Washington, D.C. Redman most recently served as director of regulatory affairs for Cott Beverages... Atlanta-based National Distributing Co. Inc. announced the retirement of Jim Krug, founder and president of Grand Vin Colorado. He will serve as a consultant to the company, focusing on the Family Estate Wineries of California. Troy Edwards will take over as head of the Grand Vin division... Strong Brands LLC, New York City, has appointed Laura Belocas to the post of national marketing director. Belocas will oversee the marketing of Floot, a new canned sparkling wine, and 80 Strong, a new Kentucky Bourbon... The International Bottled Water Association, Alexandria, Va., has named V. Tom Gardner manager of communications. He joins the association from Nahigian Strategies LLC... Pepsi-Cola Bottling Co. of New York has named Terry Ryan executive vice president. A 30-year veteran of PepsiCo, Ryan began his career as a route driver for the Pepsi-Cola Co. in New Jersey. He most recently served as senior vice president of sales for Pepsi-Cola North America... Goose Island Beer Co., Chicago, has appointed Bob Kenney vice president of sales. Kenney previously served as general manager of the central regional business unit of Heineken USA.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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