Rodger D. Fuller
, division vice president and general manager of the North American consumer products division at Sonoco, Hartsville, S.C., and Marty F. Pignone, division vice president and general manager of the North American paper division, have been elected corporate officers.
Mickey Truck Bodies Inc., High Point, N.C., has named Pedro Machado global sales manager. He will be based in Houston and will focus on business in Mexico and other parts of Latin America.
George M. Smart, former president of Sonoco-Phoenix Inc., has been elected to the board of directors at Ball Corp., Broomfield, Colo.
Linpac Materials Handling, Georgetown, Ky., has promoted Patrick M. Huesing to sales manager for beverage, general business and government accounts. Jason LaRoy has been named senior manufacturing project engineer, and Brigitte Mader account manager for the beverage industry.
Graphic Packaging Corp. has appointed Karl Christianson vice president and resident manager of its paper mill in West Monroe, La.
B&H Labeling Systems, Ceres, Calif., has named Bruce Andrade vice president of operations, responsible for manufacturing, engineering, quality control, information systems and purchasing.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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