Sports Drinks

Trend articles, new products and news related to sports drinks.

ARTICLES

Vita Coco Sport

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Vita Coco expanded into the sports drink category with its new line of Vita Coco Sport beverages.


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Hormel Foods completes CytoSport acquisition

Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
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Hormel Foods Corp., Austin, Minn., announced the closing of its acquisition of CytoSport Holdings Inc., Benicia, Calif. The purchase price was approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
By Jessica Jacobsen
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After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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NuAquos expands distribution into Shop Rite stores

Protein drink brand plans sales and marketing campaign
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Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.


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Muscle Milk Organic

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CytoSport Inc. debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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ProSupps launches new pre-workout drink with dispensing cap

KarmaCap closure preserves ingredients inside the cap until consumption
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ProSupps USA, Allen, Texas, released its pre-workout powder Mr. Hyde in a ready-to-drink (RTD) format.


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CytoSport launches first organic Muscle Milk line

Muscle Milk Organic RTD shakes available exclusively at Target stores nationwide
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CytoSport Inc., Benicia, Calif., debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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PepsiCo Americas Beverages pushes forward with innovations

New beverages, fountain systems designed with customers, consumers in mind
By Jessica Jacobsen
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Among the iconic, long-standing TV programs that Americans tune in to, one factor can be vital to their longevity: evolution. In “The Simpsons,” Lisa goes from always wanting a pony as a pet to being a vegetarian and a mini-activist, whereas Walter White went from being a desperate chemistry teacher to a drug lord in “Breaking Bad.”


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2014 State of the Industry: Sports and protein drinks

Sports drinks work to maintain market share
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After a strong growth period, the sports drink category is facing competition from brands outside the category.


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Hormel Foods to acquire CytoSport for $450 million

Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
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Hormel Foods Corp., Austin, Minn., has entered into a definitive agreement to acquire CytoSport Holdings Inc., Benicia, Calif., for approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods. Total 2014 annual sales for the Muscle Milk brand are expected to be approximately $370 million, it says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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