PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
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With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
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Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Being a trendsetter isn’t always ideal. You’re often the “guinea pig,” which could be a good thing or a bad thing. For Admiral Beverage Corporation, it’s a good thing. The company was one of the first bottlers in the country to install injection molding machines, it says. After introducing blow molding lines to both of its production facilities a few years ago, injection molding has enabled the business to become even more vertically integrated.
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The Coca-Cola Co., Atlanta, announced a multimillion dollar partnership agreement with three leading biotechnology companies to accelerate development of commercial solutions for next-generation PlantBottle packaging made from 100 percent plant-based materials.

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Coke Zero is partnering with Paramount Pictures for the fourth installment of “Mission: Impossible — Ghost Protocol,” which appears in theaters this month.
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The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.
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The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding  efforts to help victims of the floods in Thailand.

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Jarritos launched a new campaign to honor its Mexican roots and loyal fans, it says
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