With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.
PMMI, the Reston, Va.-based Association for Packaging and Processing Technologies, and owner and producer of the Pack Expo Portfolio of Trade Shows, is gearing up for Pack Expo International 2016, which will take place Nov. 6-9 at McCormick Place in Chicago. The event will be co-located with Pharma Expo, a joint venture with the International Society for Pharmaceutical Engineering (ISPE).
Relaunching with a focus on made-from-scratch spirits, Milton, Del.-based Dogfish Head Distilling Co. aimed to provide a premium experience that also disrupts the craft spirits space when it introduced the first selections in its new spirits line, featuring Dogfish Head Analog Vodka, Dogfish Head Compelling Gin and Dogfish Head Whole Leaf Gin, it says.
Demand helped by specialty beverage proliftation in foodservice
August 9, 2016
Demand for cups and lids in the United States are projected to expand 3.9 percent a year to $10.6 billion in 2020, according to a new study from The Freedonia Group, Cleveland. Gains will be supported by food trends that favor convenience and smaller portions, the market research firm details in its “Cups & Lids” report.
Across the beverage market, the craft phenomenon seems to have made an impact. As the craft beer segment grows and more brands enter the market, craft brewers are utilizing secondary packaging as a means to stand out on the shelf and tell their stories, experts say.
In the competitive beverage marketplace, products need to create a memorable first impression and stand out from the rest on retail store shelves. Inks and coatings help to convey what is inside a can or bottle, but also play a key role in differentiating brands, according to packaging materials experts.
The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.
When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
Food and beverage markets comprise majority of demand
March 8, 2016
According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.