Packaging Material

Trend articles and new products covering containers, labels, secondary packaging and more.

ARTICLES

Labels help beverages stand up to the competition

Upscale shrink-sleeve, pressure-sensitive and paper labels support product differentiation
By Stephanie Cernivec
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Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.


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PMMI study details beverage packaging trends, demands

Plastic leads as most popular packaging material, report notes
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The beverage packaging industry in North America is expected to reach $26.3 billion in 2015, with plastic bottles leading the way in popularity, according to Reston, Va.-based PMMI’s new report "Beverage Packaging – An Industry Assessment," which is scheduled for release next month.


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What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging
By Jennifer Haderspeck
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Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.


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Thermochromic, photochromic inks aid in shelf differentiation

Beverage brands should aim for 'theater in the hand' packaging experience
By Jessica Jacobsen
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For many people, getting “inked” is a way to express their individuality. Although not quite the same as tattoos, inks and coatings in the beverage industry can be an important element to help brand owners set their products apart on the store shelf.


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The challenges of PET packaging design in the beverage industry

Plastic offers flexibility, sustainability for brand owners
By Vincent Le Guen
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Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.


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Using packaging shape to create beverages that stand out

Focus on imagery can help attract ethnic consumers
By Stephanie Cernivec
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Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”


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Beverage-makers find key benefits in plastic, aluminum and glass materials

Primary packaging materials offer sustainability, taste, protection benefits
By Jessica Jacobsen
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In the “Wizard of Oz,” among the many concerns that Dorothy encounters on her quest for home is the musically entertaining “lions and tigers and bears, oh my.” Although not potentially threatening like wild animals, a trio of options often presents itself to beverage manufacturers in the form of packaging: plastic, aluminum and glass, oh my.


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Stretch- and shrink-sleeve labels play into lightweighting trend

Stretch and shrink sleeves boast highest label growth rate
By Jennifer Haderspeck
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As technology continuously shows us, reducing the size and weight of products is a major market trend.


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Value-added caps boost cap industry growth

Consumers seek easy-open closure solutions
By Jennifer Haderspeck
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In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.


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The Best Packages of 2013

Top packages showcase functionality, shelf appeal
By Jennifer Haderspeck
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What does it take to make a great package? According to Beverage Industry’s Best Packages of 2013 survey, emotional appeal, form and function, and a custom shape can give brands a leg up in the competitive beverage marketplace.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 September

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