Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.

Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called "Smile. It's Kool-Aid," timed with the product launch of Kool-Aid Liquid Drink Mix.

At the end of January, Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions for the new baby Clydesdale that starred in its Super Bowl XLVII commercial.

Wondering whether using social media for advertising purposes is crossing the line?

 Have you ever stopped to think about which website you visit the most?  

 In the month of July, The Coca-Cola Co.’s Coke brand accrued the most social media impressions in the world, according to a report by PQ Media and uberVU.  

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  

 Stolichnaya vodka launched a new global advertising campaign titled “The Most Original Moments Deserve The Most Original Vodka.”  

Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.