At times, people will use the idiom “to the core” to describe a person’s dedication to an ideal or the extreme nature of a situation. At CORE Nutrition, the classic idiom was reinvented and has become part of the company’s mantra.
Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.
Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.