Atotonilco, Mexico-based Patrón Spirits is introducing a new addition to its Patrón Citrónge liqueur portfolio. Patrón Citrónge Mango is crafted from the highest-quality Ataulfo mangos from the Mexican states of Nayarit and Chiapas, the company says.
Beverage brands can use halo from wine, spirits to market brandy
March 24, 2015
In Rabobank's new report about the U.S. brandy market, the New York-based financial services company identifies a clear market gap in what logically should be the segment’s strongest price segment — premium brands. Between the value, low-growth end of the brandy spectrum and the fast-growing, super-premium Cognac end, there is a potential opportunity for spirits companies to tap into the growing appetite for premium spirits among sophisticated, affluent U.S. consumers, it suggests.