Items Tagged with 'global beverage trends'

ARTICLES

Imported spirits change marketing message to appeal to U.S. consumers

Beverage brands reach out to bartenders, mixologists to educate them about international spirits
May 16, 2014

 Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.  


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U.S. beverage trends expand into Europe

Asian markets interested in functional, health-forward beverages
May 12, 2014

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.


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MINT countries offer growth opportunities for beverages

Canadean offers forecasts for 2014, long-term performance in emerging markets
May 12, 2014

Canadean’s latest update of its global beverage forecasts to 2019 strongly underlines the role of the emerging market country groupings.


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Constellation, Vats Liquor enter long-term agreement

Partnership to develop Robert Mondavi brand in China
March 26, 2014

Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.


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New report analyzes global beverage industry growth

BRIC markets will continue to present opportunities in 2014
January 29, 2014

Rabobank Group, a global financial services leader based in New York, has published a new report on the global beverage industry, predicting growth that is lower than historical standards but can be mitigated by strategic initiatives focusing on direct selling, co-manufacturing and distribution efficiency, it says.


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Global Beverage Trends

A look at international beverage performance and trends
May 11, 2012

A person’s taste preferences might be affected by the region in which he or she lives, according to a 2009 University of Nottingham study.


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Packaging opportunities

February 15, 2012
Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.
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Standing out in the crowd

Up-and-coming beverage trends
September 12, 2011
Who could have predicted that leggings would once again be fashionable? Or that Beanie Babies would make a comeback? Trends can be difficult to predict. But after years of closely studying the beverage industry, experts offer their findings on the newest beverage-related trends.
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Staying hydrated

August 9, 2011

When visiting the nation’s capitol last month, in addition to enjoying the museums, monuments and memorials, I couldn’t help but take notice of the popular beverage of choice on those hot July days — bottled water. Vendors carried around coolers and walked up and down the streets selling water, and tourists flocked to them.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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