Although market reports suggest that the U.S. beer market has stabilized following years of modest declines, the segments that have helped the category suggest that consumer preferences have shifted when purchasing brewed beverages.
Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
According to Los Angeles-based IBISWorld’s May 2015 report titled “Energy Drink Production in the US,” 67 percent of the U.S. population is concerned about having enough energy to get through the day which, in turn, has fueled double-digit growth in the energy drinks segment during the past five years.
The U.S. coffee market remains steady, but a few trends are having an impact on it. A 2015 Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups a day.