- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Items Tagged with 'MillerCoors'
London-based SABMiller plc reported total beverage volume growth of 3 percent, on an organic basis, in its first quarter of 2014, which ended June 30. In addition, the company’s group net producer revenue (NPR) was up 6 percent, and group NPR per hectoliter was up 3 percent, both on an organic, constant currency basis, in the term.
Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.
Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.
Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.
As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.
Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.
The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.
MillerCoors LLC, a joint venture of SABMiller and Molson Coors, launched Miller Fortune lager to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.
MillerCoors, Chicago, will launch Miller Fortune lager in mid-February to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.
Redd’s Brewing Co., part of MillerCoors LLC, extended its Redd’s brand to include Redd’s Strawberry Ale.