The beer category showcased a mixed bag of results as the industry saw prices increase and case sales decrease. Consumer preferences seemed to change compared to last year as some domestic below-premium brands saw sales decrease, while imported beers saw high points from a few particular brands.

SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that MillerCoors’ second quarter underlying net income, excluding special items, increased 2.6 percent to $400 million compared to the second quarter of 2010.

Tenth and Blake Beer Co., the craft and import division of Chicago-based MillerCoors, acquired Crispin Cider Co., Minneapolis. The acquisition gives the division a significant presence in the beer industry’s fast-growing hard cider category, according to the company.

Chicago-based MillerCoors brand Coors Light partnered with 100 Black Men of America Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, for the Coors Light Ice Cold Leader program that will recognize exemplary community ambassadors.

Jacob Leinenkugel Brewing Co., Chippewa Falls, Wis., a subsidiary of MillerCoors’ Tenth and Blake Brewing Co., is celebrating its 145th birthday by taking its craft beer portfolio on a cross-country tour this summer.

MillerCoors, Chicago, changed the name, packaging and personality of its MGD 64 brand. This month, the beer relaunched nationally as Miller64.

SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.

 Summer is usually prime time for beverage sales.  

 In 2011, beer’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some consumers and the insatiable taste for variety — even if it carries a higher price — from other demographics.