At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.
Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.
IFT will showcase latest ingredients and technologies
April 4, 2011
Thousands of the world’s food science and technology professionals representing organizations throughout the food sector will attend the 2011 International Food Technologists (IFT) Annual Meeting & Food Expo at New Orleans Morial Convention Center from June 11-14.