Jeff Weidauer is vice president of marketing and strategy for Vestcom International Inc., a Little Rock, Ark.-based provider of integrated shopper marketing solutions. He can be reached at email@example.com or visit vestcom.com.
The biggest change to the retail environment in recent years isn’t something retailers have done; it’s the growth of shopper-driven mobile connectivity. Recent research indicates a large majority of consumers have used, or plan to use, quick response (QR) codes to get more information on products and access offers via their smartphones.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!