Hundreds of bottles and cans line the shelves at grocery and other stores around the country. With the proliferation of SKUs and variety of recipes, processing automation equipment can keep track of individual processes at a beverage plant, making operations simpler and more flexible.
As a mother of four, Sharelle Klaus, chief executive officer and founder of Dry Soda, Seattle, knows a thing or two about what tastes good when you’re not able to drink alcohol. After being frustrated with the “lack of options,” Klaus began looking into the beverage industry to create a drink that would pair well with dinner and satisfy her palate.
Trading up for premium spirits and wine is a trend that Richard Hurst, senior vice president of beverage alcohol for The Nielsen Co., Schaumburg, Ill., knows all about. Growth levels for wine and spirits were high in previous years because of consumer interest in premium beverages, Hurst says. Recently, though, the dramatic downtown in the economy has affected growth in certain wine and spirits categories, and specifically where that growth is coming from.
Founded by spirits mogul Sydney Frank and hip-hop artist Lil Jon, Crunk Energy Drink, Roswell, Ga., is more than “another energy drink,” says Tom Mahlke, president and chief executive officer of Crunk. It’s a brand that combines the flavor of botanical ingredients with a high-energy music concept.