Steve Haley, chief executive officer of Delray Beach, Fla.-based Celsius, is no stranger to understanding consumers’ desire for beverages. For 20 years, Haley helped distributors and manufacturers predict where their industries were going. So it’s only natural that Haley would put his own company on the leading edge of a new beverage trend.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!