I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.
During an interview for this month’s cover story, Rick Zimmerman, senior vice president of marketing and innovation for Cincinnati-based Sunny Delight Beverages Co., mentioned that his innovation strategy is influenced by Harvard Business School Professor Clayton Christensen.
Beverage Industry’s Editor-in-Chief Elizabeth Fuhrman pines for the first summer barbecue and the seasonal beverage promotions that come along with it.